Morocoo earthquake emergency

Chip in to support people affected by the earthquake in Morocco.

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The Concept

This is how it works

  1. Browse our Store

    Choose from real items and life-changing interventions for refugees.

  2. Shop your heart out

    Everything you buy can be sent from you or in the name of your loved ones.

  3. Feel the love

    Choose Love makes sure that what you buy goes to those who need it most.

Our Shop

Shop by Category

Winter essentials

The fuel crisis is having a huge impact on refugees, with many battling to survive freezing temperatures. Our Winter Essentials range will help keep people warm this winter.

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one of everything

Can’t choose just one item? Why not buy them all! We’ll make sure everything you buy gets to those who need it most.

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Most needed

People always ask what is most needed so we’ve created this section to help you buy the most crucial items for refugees now.

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From life-saving search and rescue to reuniting a mum and her child, these interventions will change lives.

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Long-lasting support

Want to give someone the tools they need to thrive? These items give people the support that they need to get back onto their feet.

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Corporate Gifting

Get in touch to prepare gifts with heart for your organisation this Christmas.

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Safeguarding at Choose Love

We’ve been working hard for over a year in reviewing and updating how we keep our team and any volunteers safe, ensure concerns are listened to and action is taken when things go wrong.

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Choose Love is a restricted fund under the auspices of Prism the Gift Fund, UK Charity No 1099682. In the USA, Choose Love, Inc. is a 501(c)(3) charitable non-profit organization, and gifts are tax-deductible as allowed by law.