
Welcome to the choose love shop
It’s a shop like no other, where you can buy essential supplies for refugees and displaced people across the world. From you, or in the name of a loved one, everything you buy goes straight to those who need it most.
This year, shop with love - either online now or at our pop-up shop at the Rockefeller Centre, New York from 1 December.
The Concept
This is how it works
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Browse our Store
Choose essential supplies and services for refugees and displaced people around the world.
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Shop your heart out
Buy from yourself or in the name of your loved ones, for the perfect Christmas gift.
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Feel the love
We make sure everything you buy goes straight to those who need it.
Most NEEDED ITEMS
Our Shop
Shop by Category

Winter essentials
As temperatures drop, those living in refugee camps struggle to get through the freezing winter months. All of these supplies will help keep refugees and displaced people warm this winter.

Buy it All
Can’t choose just one item? Why not buy them all! We’ll make sure everything you buy gets to those who need it most.

Most needed
People always ask what is most needed so we’ve created this section to help you buy the most crucial items for refugees now.

SAVING LIVES
From vital sea rescue to evacuating people from danger, everything you buy here will save a life.

REBUILDING LIVES
Want to give someone the tools they need to thrive? These items give people the support that they need to get back onto their feet.

Corporate Gifting
Get in touch to prepare gifts with heart for your organisation this Christmas.
Safeguarding at Choose Love
We’ve been working hard for over a year in reviewing and updating how we keep our team and any volunteers safe, ensure concerns are listened to and action is taken when things go wrong.

In-person shop opens 1 december!
Come along to our in-peson store at the Rockefeller Center (Rink Level, next to Jupiter Restaurant).
We are open everyday 11am-7pm from 1 December until New Year's Eve (closed on Christmas Day).
Choose Love is a restricted fund under the auspices of Prism the Gift Fund, UK Charity No 1099682. In the USA, Choose Love, Inc. is a 501(c)(3) charitable non-profit organization, and gifts are tax-deductible as allowed by law.