About Choose Love

Choose Love is the world’s first store where you can buy real gifts for refugees. Our store contains practical items like tents, nappies and sleeping bags. But instead of taking them home, each purchase buys a similar item for someone who truly needs it.

Since 2017, this outpouring of compassion has funded more than 1.5 million items being distributed to refugees that need them.

Help Refugees started as nothing more than a hashtag.

Devastated by images of thousands of families arriving on European shores to be met with barbed wire, borders and batons, a group of friends used #helprefugees to organise a van full of donations in August 2015. Within a week, we had raised £56,000 and were soon receiving 7,000 items every day.

Fast forward four years and we have reached over one million displaced people, worked with over 35,000 volunteers and currently support over 120 projects across Europe, the Middle East and the US-Mexico border.

Each of these projects is powered by ordinary people who are stepping up where governments are failing to provide even the most basic services. From those keeping rescue boats afloat, to the volunteers distributing tents and hot food, to the brave souls working under the desert sun to place water along the Mexican border.

We also support those working to build a brighter future -- the teachers working with students to build prosthetic limbs, the therapists helping heal the invisible scars of war, and the lawyers working to reunite families. All these heroes embody the power of choosing love.

Buying as a gift?

If you're shopping on behalf of someone else, we'll send you a downloadable gift card to print at home.
Just check the box at checkout.
Glimpse is a creative collective for people who want to use their skills for good. They devised the concept for this store and have brought it to life for the past three years.